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Embracing the Digital Shift: How Infotrend is Redefining Marketing in the AI Era
October 1, 2025
By Yan Ding , Infotrend’s SME Software Developer
This digital era has transformed how people connect, communicate, and consume information, and the world of advertising is no exception. Legacy platforms like newspapers, cable TV, physical billboards, and traditional networks are rapidly losing influence, replaced by the speed, reach, and precision of online engagement.
At Infotrend, our mission has always been to embrace innovation and adapt to the changing landscape, not just in the solutions we deliver, but in how we share our story with the world. In today’s marketplace, audience building and digital traffic are the cornerstones of modern marketing.
With platforms like Instagram, TikTok, and LinkedIn shaping public conversation, posting is not only about gaining visibility, but also sparking meaningful engagement at the right time, with the right message.
Our CoreSuite platform, designed to deliver streamlined, AI-enhanced solutions for our clients, reflects that same philosophy. We are continually looking to AI for more. Whether it’s powering analytics within CoreSuite, helping forecast industry trends, or refining how we communicate with our audiences.
But while AI is a powerful ally, it’s important to recognize what it is, and what it isn’t. AI isn’t a magic wand or a replacement for human creativity. It draws from past information, offering speed and analytical power, but lacks originality and emotional depth.
We use AI as an idea lab, a source for brainstorming, trend forecasting, and uncovering insights that help us make smarter, faster marketing decisions. We never use AI-generated outputs directly in our campaigns; instead, our talented marketing team at @FocusedImage crafts authentic, human-driven content that reflects our values and meets the highest standards of compliance.
With the combined power of CoreSuite’s capabilities and human creativity, we’ve achieved greater cost-efficiency, faster response times, and more adaptive strategies. This partnership between technology and talent keeps us ahead of trends, ready to pivot when the market shifts, and committed to producing advertisements that are as strategic as they are compelling.
By blending performance marketing with brand storytelling, we aim to create campaigns that not only deliver results but also strengthen our company’s culture and reputation for years to come.
The future of marketing is here and Infotrend is ready for it.
